Where could Marchionne find cars to rebadge?

"El Relámpago(LZone) - Humanity First!" (lightningzone) 01/28/2016 at 19:46 • Filed to: None

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Peugeot. If Chrysler won’t develop C, B and D segment cars, and wants to rebadge the cars of other manufacturers, Peugeot could be a good source, as I can’t see them returning to the US.

FCA could also take cars from VW’s B-team brands, like Seat and Skoda, but given that Marchionne isn’t in the best relationship with VW, that plan is unlikely.

dogisbadob > El Relámpago(LZone) - Humanity First! 01/28/2016 at 19:51

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Mitsubishi! A supplier that Chrysler has used extensively in the past, and there was even Diamond Star Motors for awhile.

Mitsubishi even made the best generation Dodge Challenger.

m-b-w loves his SUBAROO > El Relámpago(LZone) - Humanity First! 01/28/2016 at 19:57

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Maybe Hyundai, considering Mexico’s Dodge Attitude

lone_liberal > El Relámpago(LZone) - Humanity First! 01/28/2016 at 19:59

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No way would FCA pay to federalize cars not engineered to be brought to the US. I’d look for something closer to VW selling their version of the Chrysler minivan and badging it as the Routan. Maybe a version of the Mazda 3 or something.

El Relámpago(LZone) - Humanity First! > dogisbadob 01/28/2016 at 20:00

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Except Mitsubishi is abandoning the car market, to focus on crossovers, itself. Chrysler can’t take B, C and D segment cars from Mitsubishi if Mitsubishi doesn’t have them.

Also, for the whole scheme to work, the manufacturer who supplies the cars mustn’t be present in the US.

El Relámpago(LZone) - Humanity First! > m-b-w loves his SUBAROO 01/28/2016 at 20:03

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But it has a Hyundai badge.

dogisbadob > El Relámpago(LZone) - Humanity First! 01/28/2016 at 20:04

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I thought that was just in the US. oops

They could also use Suzuki, which still sells cars, but not in the US. Suzuki even made the best Fiat ever, the Sedici. The Swift could be sold here as the Dodge Ball.

ranwhenparked > El Relámpago(LZone) - Humanity First! 01/28/2016 at 20:08

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Mitsubishi isn’t abandoning the car market by choice. They just can’t afford to develop new car models on their own AND properly fund their crossovers, and since crossovers are a growing and more profitable category, that’s where they’re focusing their resources.

They did attempt to do a deal with Samsung Motors to rebadge the SM5 and SM3 as a new Galant and Lancer, but Renault killed the deal to prevent competition with Nissan in North America.

That deal only fell apart about a year ago, I doubt that they’ve totally given up on their hopes of reentering those markets since then.

Mitsubishi might not have new models ready to go that Fiat Chrysler could straight up rebadge, but if the two companies pulled their resources together, they could develop what they both need for much cheaper than going it alone.

ranwhenparked > El Relámpago(LZone) - Humanity First! 01/28/2016 at 20:09

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Kind of like how the Mexican market Ford Grand Marquis was very obviously still a Mercury.

Mercedes Streeter > El Relámpago(LZone) - Humanity First! 01/28/2016 at 20:12

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Dodgundai ain’t care lol

Porsche was my first word > El Relámpago(LZone) - Humanity First! 01/28/2016 at 20:13

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Mazda. Dunno how the relationship with Ford worked out, but it seems to be cooled down a lot.

FCA has a lot of brands in stock, and Mazda hasn’t. As Mazda has the tech, FCA hasn’t. This would make a good match.

If I were in charge at FCA I’d try to assemble all marques wich are struggling right now to join forces (without noticing the uninformed public) to reinvent myself (and all the other marques who can then sperate by design).

El Relámpago(LZone) - Humanity First! > lone_liberal 01/28/2016 at 20:15

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Federalisation is probably a lot cheaper than developing cars from scratch.

Probenja > dogisbadob 01/28/2016 at 20:15

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Isn’t that good enough for B and C segments?

spanfucker retire bitch > El Relámpago(LZone) - Humanity First! 01/28/2016 at 20:28

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Just throw a bunch of cash at Mazda so they can afford to make a brand new Mazda6.

Yes I keep saying this over again. Yes, I really, really want the sexy new Mazda6, but with AWD and MOAR POWAR!

El Relámpago(LZone) - Humanity First! > spanfucker retire bitch 01/28/2016 at 20:53

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Mazda won’t deliver cars to a competitor that has the potential to outperform it, exactly with those cars.

lone_liberal > El Relámpago(LZone) - Humanity First! 01/28/2016 at 20:55

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Not when you would have to do both emissions certification of engines not engineered for US regs but also try to get the cars to pass US crash requirements. It would be cheaper to design it to do so from scratch than try to do some kind of retrofit. Especially when we’re talking small cars that already have thin margins. If it was easy then there wouldn’t have been a reason for manufacturers not bringing over so many cars over the years.

G_Body_Man: Sponsored by the number 3 > El Relámpago(LZone) - Humanity First! 01/28/2016 at 20:56

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Easy. Change all Mitsubishi dealerships to Eagle dealerships, and put the Eagle brand inside Dodge dealerships in cities without former Mitsubishi dealers (think Scion, but not half-assed). The lineup would go as follows:

From Launch:

Eagle Colt - Mitsubishi Mirage

Eagle Summit - Mitsubishi eK Custom

Eagle Turismo- Mitsubishi Lancer

Eagle Horizon - Mitsubishi Delica D:5

Later on:

Eagle Talon - Eclipse Replacement (an important halo car for standalone dealers)

Eagle CSX - Mirage Evolution

Eagle SX/4 - jacked-up, AWD Lancer with cladding. (crossovers sell)

The dealers will use bits from previously successful retail strategies. For example:

No-haggle pricing.

Easy financing.

Eagle Experts (like Apple Store Geniuses, but for the cars. Strictly there to show you around the cars).

A no-commission sales model (makes the salespeople less hungry for sales).

Encourage customer feedback to reward dealers that make customers feel at home and impose restrictions on dealers who are pushy and rude.

Instead of stuff like rustproofing being pushed, push unique stuff like vinyl stripes and patterns, wheels, and hydro dipping, along with other accessories that customers would actually want).

Gaming consoles in the dealer - one in the showroom, one in the service lounge.

Touchscreen stations where people can configure their own cars in-showroom.

A demonstrator of each model, configured in their most popular trim, to be available for “24-hour test-drives” to allow customers to experience life with the car before they sign on the dotted line.

These are just a few of my ideas, feel free to comment on what you think of them.

spanfucker retire bitch > El Relámpago(LZone) - Humanity First! 01/28/2016 at 21:16

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What? No. I want FCA to give them a lot of money for Mazda3s and Mazda2s so Mazda can use that money to make a MazdaSpeed6.

El Relámpago(LZone) - Humanity First! > G_Body_Man: Sponsored by the number 3 01/28/2016 at 21:25

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FCA won’t buy Mitsubishi, because fixing Mitsubishi would require a lot of money, and the whole pulling out of cars thing is happening because they want to save development money, and money required to build a new factory to build more crossovers and trucks.

Spasoje > dogisbadob 02/02/2016 at 21:25

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Waaaaay ahead of ya...

That’s the new Dodge Attitude, a rebadged Mitsu Colt sedan. The Attitude used to be a rebadged Hyundai Accent, but as of 2015, it’s this instead.